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Why me? Founder of a 4 year old business with 3 kids under 10, on a journey (5-years-long and counting) to have more ENERGY for the things that matter. To me - that’s business, family and friends. While balancing me-time for exercise/self care and maximising quality of sleep/recovery.

And feeling.. well — happy, despite the rollercoaster that 2020 has been with economic turmoil and business challenges, school closures and ‘living at work’ wfh and increased… anxiety in our day-to-day.

TL;DR: Random Certificates Issued by Unregulated / Unverified Bodies, Unable to be Checked for Accuracy or Authenticity by Airlines and Border Forces *who then make decisions based on these as to whether a Passenger can a) get on a plane b) enter the country*. The world is stuck in an identity black hole.

This questionable process costs us, the passengers £100s if not £1000s (for a family of 4+). With the UK pre-ordering a vaccine, we are headed for chaos if the broken process of ‘Fit to Fly’ doesn’t get fixed. Fast.

As a CEO of a company with airline…

Not sure which one of the two I am doing in this photo.

Looking through the Dec-Jan2020 issue of Wired UK feels.. surreal. For years (while modelling) I had to hide my intellect and not mention my education. I had to be the pretty dumb blonde. I chose it, for awhile. Now, being recognised for work with Zamna means a lot, given that when I started the business, many dismissed me as ‘that former model’. It was a fair comment at the time — last time my picture took up an entire page in a magazine was half a decade…

Hello and welcome to our Medium page. It seems fitting that our first ever Medium post introduces the new name for our software company, and pays homage to the business formerly known as VChain.

Looking back:

VChain turned three years old in 2019. Without our investors, advisors and supporters — we would not be where we are today. Some of them backed us as early 2016, with nothing but the draft of a first patent, and a name on a piece of paper. I remember explaining to our very first investor that we came up with the name ‘VChain’ over…


Zamna is an award-winning VC-backed software company building GDPR compliant identity platforms for the aviation industry.

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